Bruce Pfannenstiel
B2B and B2C Senior Executive
Phone:
785-691-9456
Email:
INNOVATIVE | STRATEGIC | CREATIVE | ANALYTICAL | TEAM DRIVEN
Analytical or creative does not have to be an either-or. Innovation requires both. Hands-on strategic level 5 executive with a wealth of knowledge built from deep marketing, finance, creative, and product experience. A background that provides a unique perspective on B2B, B2C, E-Commerce, omnichannel retail, distribution, technology, analytics, international business, and management in general. Hand-picked by CEOs to analyze situations, develop solutions, articulate plans, influence key stakeholders, and initiate programs from concept to completion. Collaborative team builder with a strong record of leadership, consistently achieving, and surpassing goals.
CREATIVE
CENTER PHOTOGRAPHY
VIRTUAL REALITY TOURS
EXPERTISE
B2B and B2C Marketing
E-Commerce
General Management
Brand Marketing: Development, Launch, and Stewardship
Media: Direct, Email, Digital, PPC, Social, Broadcast, and Print
International and
Multicultural Marketing
International Expansion:
Marketing and Planning
Analytics: Financial, Marketing, Real Estate, and Merchandising
Budgeting and
P&L Management
Long Range and
Strategic Planning
Internal Consulting:
Technology and Process
Merchandise Planning,
Sourcing, and Distribution
EXPERIENCE
Jan 2018-Oct 2021
CMO Consultant
Chosen by the managing attorney to provide a comprehensive business perspective and marketing expertise. Charged with Strategic Analysis, Marketing Strategy, Customer Segmentation and Insights, Digital Media, CRM, Social, Creative, Mapping Workflow Process, Implementing Technology, and Developing a New Website with Secure HIPAA Compliant Client Portal.
Jan 2016-Dec 2017
CMO Vice President
Americas
REGUS
WORLDS LARGEST SERVICED OFFICE PROVIDER, $3 BILLION REVENUE, 3,000 LOCATIONS, 120 COUNTRIES, 1,200 AMERICA LOCATIONS
Personally selected by the CEO to bring a new perspective, provide strategic direction, apply analytical expertise and proven organizational, planning, and management experience to overhaul advertising and branding strategy, creative output, and internal infrastructure. Managed $25 MM Marketing Budget, 10 Person Team, SEO, SEM, E-Commerce, Digital Agency, Media Agency, Domestic Creative Agency, International Creative Services, Public Relations, Domestic PR Agency, Field Marketing, Event Marketing, International Marketing, Market Research, Partnerships, and Analytics.
2012-Dec 2015
Vice President
Marketing
PAYLESS SHOESOURCE
AMERICAS' LARGEST FAMILY FOOTWEAR RETAILER, OVER $3 BILLION SALES, 4,500 STORES, 45 COUNTRIES WORLDWIDE
Promoted into role to provide a holistic business perspective. Developed comprehensive business process with merchant, finance, and operations teams to determine true business drivers and measurable results. Managed $100 MM Marketing Budget, 25 Person Team, General Market and Hispanic Advertising and Media Agency, Digital Agency, Retail Marketing, Hispanic Marketing, International Marketing, Visual Merchandising, Promotional Planning, Advertising Services, Market Research, and Analytics.
2004-2012
Director
Retail Marketing
Served as change agent - providing strategy, technical, and process expertise to revamp, retail marketing, e-commerce, and CRM. Managed 10 Person Team, SEO, SEM, E-Commerce, General Market and Hispanic Media Planning and Execution, Multichannel Retail Marketing, Hispanic Marketing, Event Marketing, International Marketing, Franchise Marketing, DTR Licencing Relations, Designer Relations, Business Calendar Process, and Promotional Strategies.
2000-2004
Vice President
Merchandise Planning
Specially selected by President to plan and manage sales, markdowns, inventory, and margin targets to successfully maintain industry-leading position. Directed 48 Person Team, Business Planning Process, Sales and Revenue Forecasting, Transition Managment, Markdown Optimization, Inventory Managment, E-Commerce, New Merchandise Planning System, Merchant Career Training, New Market Entry, Wholesaling, Franchise Partnerships, and Latin America Expansion.
1996-2000
Director
Marketing
Spearheaded change from a traditional retail promotions department into a best in class marketing function. Managed 13-32 Team Members, Strategic Development, International Expansion, General Market and Hispanic Advertising and Media Agency, Multicultural Marketing, International Marketing, Franchise Marketing, Sponsorships, Promotional Planning, Advertising Services, Market Research, and Analytics.
1995-1996
Functional
Controller
Established company’s zero based budgeting process and led external and internal special projects. Directed 4 Team Members, Special Projects, Corporate Budgeting, Revenue, and Expense Forecasting.
1993-1995
Manager of Research
and Acquisitions
Initiated site selection modeling and led largest merger to date. Managed Senior Analyst, New Market Entry Analysis, Identifying Potential Merger Candidates, and Financial Management of Acquisitions.
ABS LEGAL ADVOCATES, P.A.
ONE OF THE NATIONS LEADING VETERANS' DISABILITY BENEFIT LAW FIRMS, REPRESENTING VETERANS FROM ALL BRANCHES OF SERVICE NATIONALLY
EDUCATION
Masters Business Administration
UNIVERSITY OF KANSAS
Finance Concentration
Bachelor Fine Arts
FORT HAYS STATE UNIVERSITY
Commercial Art
Bachelor Arts
FORT HAYS STATE UNIVERSITY
Public Relation